Work evidence
Client Stories
Specific outcomes from retention chart engagements — what clients received, what surprised them, and what they did next.
The atlas made our Q3 churn spike legible for the first time — we could point to the exact week partner-acquired annual plans started leaving after the price change.
— Yoon Seoyeon, Head of Product, meal-kit subscription (Busan)
Kwon walked our CFO through the survival curves without once saying \"dashboard.\" She left with three questions for the CS team, which was exactly what we needed.
— Marcus Lindqvist, Finance Director, language-learning boxes (Stockholm, remote client)
The charts were precise and beautifully formatted. I wished the data reconciliation week had started sooner — we lost a few days waiting on our billing export.
— Park Jiwon, VP Customer Success, B2B SaaS billing (Seoul)
We hired Laurel Hub for the workshop first, then the full atlas. The half-day session alone fixed how our leadership team reads monthly retention slides.
— Annette Vogel, COO, regional gym membership chain (Incheon)
The audit was blunt about gaps in our metric definitions. Uncomfortable, but cheaper than presenting bad numbers to our Series B investors.
— Kim Taeyang, CEO, pet supply box subscription (Daejeon)
Extended story
Coastal tourism membership — renewal window review
— Operations Director, Gangwon regional pass programA regional tourism pass with 8,400 annual members asked us to explain why renewals dropped 11 points in the spring cycle. Their internal charts showed a flat retention line — the problem was that paused memberships were counted as active until the pause expired.
We ran a Renewal Window Review using corrected export definitions. The behavioral profile showed that members who logged fewer than two venue visits in the sixty days before renewal churned at three times the rate of active visitors.
The client used our annotated timeline charts in a member outreach campaign targeting low-visit accounts. They report a partial recovery in the following cycle, though attribution is theirs to confirm. What they valued most was having a single chart the board and the marketing team could both read without arguing over definitions.
Extended story
B2B SaaS billing — churn cohort atlas
— Park Jiwon, VP Customer SuccessPark's team had twelve months of Stripe exports but inconsistent tagging between voluntary cancellations and failed payment churn. We spent the first week reconciling event definitions with their finance team before plotting anything.
The finished atlas revealed that mid-market accounts acquired through a single reseller channel had materially worse M6 retention than direct signups — a pattern invisible in their aggregate monthly churn percentage.
Park noted the atlas delivery was on time but wished they had provided cleaner exports upfront. We agree — the reconciliation week would have been shorter with separate voluntary and involuntary flags from day one.