Engagement
Churn Cohort Atlas
A hand-crafted retention atlas mapping every subscription cohort from signup through renewal, with annotated churn inflection points and revenue-at-risk overlays.
Request This Engagement
- Format
- Delivered report + 90-minute walkthrough
- Duration
- 3–4 weeks
- Price basis
- From ₩4,800,000 (scope-dependent)
- Location
- Remote delivery; on-site briefing available in Gangwon-do
Who this is for
Subscription product leads and finance teams who need a single authoritative view of where members leave and why.
What is included
- Cohort retention curves segmented by plan tier and acquisition channel
- Churn reason taxonomy mapped to exit survey and support ticket data
- Revenue-at-risk projections for the next two renewal cycles
- Print-ready atlas pages formatted for board and investor presentations
- Ninety-minute annotated walkthrough with your retention lead
What is not included
- Ongoing dashboard hosting or software licensing
- Raw data extraction from your billing system (we work from exports you provide)
- A/B test design or product roadmap recommendations
Provider
Led by a senior visualization analyst with eight years of subscription analytics experience.
Process
- Intake call to confirm data exports, cohort definitions, and stakeholder questions
- Data reconciliation week: we validate signup dates, renewal events, and cancellation timestamps
- Draft atlas delivery with margin notes on anomalies we found during reconciliation
- Revision round based on your team's feedback on labeling and segment cuts
- Final atlas PDF plus editable source files and the scheduled walkthrough session
Preparation
Provide twelve months of subscription event exports (signup, renewal, upgrade, downgrade, cancellation) and any existing churn survey results.
Constraints
Requires at least 2,000 active subscribers or six months of cohort history for meaningful segmentation.